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SIDELINESMAGAZINE | November/December 2026
S I D E L I N E S • 2 0 2 6 H O R S E P E O P L E O F T H E Y E A R
JEN SEDLATSCHEK
When people think about the horse industry, they often think about the riders in the ring, the
horses crossing the finish line, or the trainers standing ringside. What they don’t always see are
the people working behind the scenes, whose dedication keeps the industry moving forward.
My sister, Jen, is one of those people.
Horses have been at the center of Jen’s life for as long as I can remember. She spent her
childhood and young adult years competing through 4-H and other equestrian organizations,
dedicating countless hours to improving as a rider and horsewoman. Her hard work culminated
in many accomplishments, including winning the Ohio State Fair dressage competition in
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SIDELINESMAGAZINE | November/December 2026
2014. But what has always stood out most
about Jen is not the ribbons she earned, it’s
her commitment to giving back to the horse
community that shaped her.
Today, Jen serves as director of marketing
and communications for Equestrian Events,
Inc. (EEI), the organization behind the
Kentucky Three-Day Event. While thousands
of spectators, riders, owners, sponsors,
volunteers and fans enjoy one of the world’s
most prestigious equestrian competitions
each year, few realize the enormous amount of
work required behind the scenes to make that
experience possible.
Jen dedicates countless evenings, weekends
and long hours leading up to the Kentucky
Three-Day Event to ensure every detail is
ready. One of her many responsibilities is
producing the official Kentucky Three-Day
Event program book, a massive undertaking
that serves as an essential resource for
competitors, sponsors, volunteers and
spectators alike. She also plays a key role in
marketing the event, promoting the sport
to new audiences, supporting ticket sales,
coordinating communications and helping
ensure that competitors, riders, grooms,
owners and fans have the information and
support they need throughout the event
week. Whether she is answering questions,
solving last-minute challenges, highlighting
sponsors or helping tell the stories of the
athletes and horses competing, her work
helps create the world-class experience for
which Kentucky is known.
Beyond her role with Equestrian Events,
Inc., Jen continues to support the industry
through her work with Winding Creek
Stable and other equestrian organizations.
Throughout her career, she has consistently
used her talents to elevate others rather than
seek recognition for herself. Whether she is
promoting an event, supporting a training
program, highlighting the achievements of
riders, or helping equestrian organizations
grow, her focus is always on strengthening the
horse community.
As someone who has attended the
Kentucky Three-Day Event for many
years, I’ve had the opportunity to see
Jen’s dedication firsthand. While most